"Elevate your performance" is the recurring slogan at Rudy Project's home and it perfectly reflects what Rudy Barbazza wanted since the beginning of her company, by creating high-tech glasses, helmets and technical accessories that meets the specific needs of professionals regarding visibility and protection. Do you have a visual defect or eyes that are extremely sensitive to light? Can not find a frame that faithfully follows the lines of your face? Then the Rudy Project eye-wear is for you, it allows you to explore the limits testing yourself in every sport during all possible conditions. When it comes to improving visual comfort and consequences, performance does not matter if you're an Ironman finisher or in a midweek training session, your needs are equally important to those who triumph at world championships. Add to this an R & D department driven by enthusiasm and the desire to meet even the most demanding athletes who require - for example - corrective inserts and it becomes straightforward to understand how Rudy Project has become a flag carrier of Made in Italy all over the world. The production of glasses and helmets is now consolidated and provides for a constant upgrade of products that embrace the best available technologies - photochromic lenses and MIPS protection systems to name but a few of the most sought-after - maintaining an unmistakably Italian design.